Services
→ MARKETING REPORTING
THE KEY FOR STRATEGIC DECISIONS
Marketing reports play a crucial role in making informed business decisions. These Power BI reports are based on data collected by specialized agencies that analyze sales trends and consumer behavior in stores. Such data enables companies to gain a deeper understanding of the market and adapt their strategies to increase sales. One of the most important indicators is market share, which allows companies to track their position in the market. Example: If a company observes a decline in its share of the non-alcoholic beverages segment, it can analyze competitors' strategies and respond by introducing new promotions or improving product placement.
KEY INDICATORS
Another key indicator is HHP (Household Penetration), which measures the percentage of households that purchased a specific product or category during a given period. Example: If data reveals low penetration of a product among young families, the brand can adjust its promotions to target that demographic group more effectively. Store data also enables consumer behavior analysis, providing insights into shopping habits at the point of sale. For instance, analysis may reveal that snacks are often purchased together with carbonated drinks, which can inform better product placement and joint promotions to boost sales.
MARKET SEGMENTATION
Marketing Power BI reports also support detailed market segmentation based on demographic characteristics, regions, or seasonality. Example: A chocolate manufacturer may increase promotional activities during the holiday season while focusing on everyday-use packaging during the rest of the year. The combination of data from agencies like Nielsen or Circana with internal company data provides a comprehensive overview of market trends and consumer behavior. Using these insights, companies can improve distribution, optimize promotional activities, and enhance customer loyalty.
THE MOST VALUABLE RESOURCES
